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  • Vangelis Lagoutaris
    on January 9th, 2018

    Achieving a high percentage of repeat guests is an important asset for every hotel. Persuading your repeaters to rebook through your direct channel is a moneymaker. Both independent hotels and hotel chains need to discover the best practices in order to turn their loyal clients to loyal bookers. OTA Loyalty Programs OTAs have their own Repeater Loyalty Programs. Expedia+ and VIP Access members get access to special deals. reveals special rates to its members and the attendants of its Genius Program. Rewards program offers 1 free night for every 10 nights booked through their channel. Various other awardRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on December 13th, 2016

    Advertising in Google AdWords has become one of the main and most cost-effective options for hotels to spread the word and attract visitors to their own websites, generating more direct reservations and reducing commission costs. However, even though it is a widely-used advertising practice, it is not always executed correctly due to some simple but common mistakes, such as failing to create the appropriate copy, setting the correct target audience, choosing relevant keywords and selecting the right landing pages. Take advantage of AdWords great potential It is essential, no matter whether the hotel’s AdWords campaign is managed in-house or byRead Morekeyboard_arrow_right