Bookwize blog
Topics
  • Be Wize
  • Hotel Online Marketing
  • Hotel Revenue Management
  • Online Hotel Distribution
  • Vangelis Lagoutaris
    on October 15th, 2018

    One of the most promising and advanced online challenges for the hotel sector is the integration of the hotels’ availability and rates in Google’s search results. Through Google Hotel Listings the rates of your hotel, available in various OTAs, are shown and compared in Google’s results with other listings of your hotel or other hotels in your area. Bookwize gives you the opportunity to join Google Hotel Ads and post your rates directly on Google, compare them with the rates on other channels and get more direct bookings as a result.   How much do the Google Hotel Ads cost?Read Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on October 23rd, 2017

    In Bookwize we constantly evolve our services in order to provide the best distribution choices to our clients. Following the connection with TripAdvisor, our new meta-search engine connection with Trivago Rate Connect is now available to our Bookwize Pro subscribers! Using Trivago Rate Connect, hotels can distribute their rates directly on Trivago hotel results and increase their direct reservations, competing to the rates offered by the OTAs. Promote your hotel rates for bookings through your own website and increase your direct reservations. Login on your Trivago Hotel Manager account and activate your Trivago Rate Connect Campaign. Visit our website’s PricingRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on February 24th, 2017

    One of the major defects of many hotel booking engines compared to the OTAs is their inability to be adapted to the flexibility demanded by both the hotels and their guests. OTAs are aware of the importance of responding to the guests’ needs and always go the extra mile to meet them. Your website and your booking engine should do the same. Eliminate Clicks Don’t create barriers between your guests and the “Complete Reservation” Button. You must be loyal to the “minimum clicks” philosophy, which dictates that you have to eliminate the actions that a user must make from theRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on October 21st, 2016

    Developing the ideal mix of actions in order to generate the best revenue for a hotel with the lower promotional cost is a challenging goal. Hotel revenue managers have to consider various financial and quality parameters. One of the most important factors that determine the success of the hotel’s revenue strategy is of course the pricing policy; to set the rates that will not only increase your property’s figures, but also correspond to your hotel’s value, maximizing your profit at the highest level of guests’ satisfaction. So, the tricky question is, what are the actions that I have to takeRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on July 14th, 2016

    Debates regarding the importance of promoting a hotel through OTAs and the cost of paying commissions instead of having direct reservations through a hotel’s booking engine are endless. Both sides have strong arguments and for sure it is not easy to decide on who’s side one should be on. Using online distribution channels is a great way to promote your hotel and improve visibility. It is a very effective advertising method, for which the hotel only pays any confirmed revenue! On the other hand, the commissions that are paid are high and it is essential for the hotel’s profitability toRead Morekeyboard_arrow_right