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  • Hotel Online Marketing
  • Hotel Revenue Management
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  • Vangelis Lagoutaris
    on March 23rd, 2020

    One of the major factors that have a huge impact on the Hotel Industry is the Social and Economical Environment. No matter how well developed and organized an accommodation business is, it cannot avoid completely the effects of a crisis – especially when this crisis has to do with the safety of the travelers. It is no surprise at all that the impact of the COVID-19 on hotel revenue is enormous, with massive cancellations and some properties even suspending their operations. Of course, this doesn’t mean that a thorough crisis management strategy cannot ease the intensity of the impact. HotelsRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on November 29th, 2019

    Checking various hotel websites, you will notice that there is not just a single way of adding your hotel booking engine on your website. From a simple link that redirects your guests to an external link, to a fully integrated booking engine in your website pages, there are multiple options that you may choose, depending mostly on the technical superiority of both your booking engine and your website. There are 3 main practices to connect your hotel website with your booking engine: Standalone Booking Engine Integrated Booking Engine Liquid Integrated Booking Engine   Standalone Booking Engine The standalone version isRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on June 10th, 2019

    There are several hotel KPIs that help a hotel manager or a hotel revenue manager understand better the performance of the hotel and the effectiveness of the yield management actions. Such KPIs are the ADR (Average Daily Rate), the Occupancy Percentage, the Overall Revenue, the Reservations and Overnights numbers, the LOS (Lenght of Stay) and the Booking Window. Hotel RevPAR One of the most important hotel KPIs is the RevPAR (Revenue Per Available Room). The specific Key Performance Indicator shows the revenue produced per available room of the hotel and in fact combines the metrics of the Occupancy Ratio andRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on June 3rd, 2019

    When planning your yield management strategy you need to be aware of all the parameters that affect your hotel’s demand. Bookwize Business Intelligence tools include several tools and features to assist you in your hotel revenue management strategy such as the Search Results Chart and the Demand Overview. However, in terms of day-to-day actions, you need to be aware of the special events that can increase your hotel’s demand in target-market level. Bookwize’s new Holiday Alert feature integrates the holiday dates of the top global travel markets in the hotel’s availability plan and helps hoteliers identify the most popular travelRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on January 10th, 2019

    One of the main factors that affect the effectiveness of the revenue management is the rate of cancellations and its impact on the occupancy of the hotel. In order to improve the financial results of the hotel, the revenue manager needs to be able to reduce the percentage of cancellations and re-sell the cancelled rooms. That means that you need to have a thorough understanding of your guests’ behavior in terms of cancellation probability, to create the best balance between non-refundable and flexible reservations and to develop the last-minute offers which will fill the empty rooms without having a negativeRead Morekeyboard_arrow_right