Bookwize blog
Topics
  • Be Wize
  • Hotel Online Marketing
  • Hotel Revenue Management
  • Online Hotel Distribution
  • Vangelis Lagoutaris
    on January 10th, 2019

    One of the main factors that affect the effectiveness of the revenue management is the rate of cancellations and its impact on the occupancy of the hotel. In order to improve the financial results of the hotel, the revenue manager needs to be able to reduce the percentage of cancellations and re-sell the cancelled rooms. That means that you need to have a thorough understanding of your guests’ behavior in terms of cancellation probability, to create the best balance between non-refundable and flexible reservations and to develop the last-minute offers which will fill the empty rooms without having a negativeRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on October 15th, 2018

    One of the most promising and advanced online challenges for the hotel sector is the integration of the hotels’ availability and rates in Google’s search results. Through Google Hotel Listings the rates of your hotel, available in various OTAs, are shown and compared in Google’s results with other listings of your hotel or other hotels in your area. Bookwize gives you the opportunity to join Google Hotel Ads and post your rates directly on Google, compare them with the rates on other channels and get more direct bookings as a result.   How much do the Google Hotel Ads cost?Read Morekeyboard_arrow_right

    Dimitris Rippis
    on July 5th, 2018

    Tracking your hotel’s communication with your guests is essential. Guests often make mistakes, such as mistyping their email address or adding an email blocker by accident that won’t let your email reach their mailbox. Such issues may result to misunderstandings and cause excessive frustration for both you and your hotel guests. Having this in mind, it is crucial for the hotel to be able to check the delivery status of its emails, through a software that can provide such information. Bookwize Booking System has developed a new feature, granting hotels the ability to check if the Confirmation Emails of eachRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on May 22nd, 2018

    As of May 25th 2018, Europe changes the way that businesses collect and process data, through its General Data Protection Regulation (GDPR). The regulation affects all the organizations processing data of EU residents, and therefore all hotels globally. To ensure compliance with the GDPR hotels have to undertake several actions to guarantee that they: acquire personal data only upon the consent of their guests have control of their personnel’s access to the guests’ data have control of the data that is provided to third parties share data only with GDPR compliant third parties (software, agents, outsourcing) give guests access to theirRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on March 22nd, 2018

    Bookwize has been awarded with the Gold Award in the Innovative Use of Technology category of the Tourism Awards 2018, for its powerful Hotel Business Intelligence tools! For the 2nd year in a row Bookwize receives a Tourism Award for its innovative solutions that enhance the hotels’ marketing and revenue actions. The Hotel Business Intelligence tools of Bookwize provide the information derived from the data collected by the Booking System in an easy and informative bunch of reports and charts that support the hotels’ executives in taking accurate and effective business decisions. Choose Bookwize Pro package for your hotel andRead Morekeyboard_arrow_right