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  • Vangelis Lagoutaris
    on December 13th, 2016

    Advertising in Google AdWords has become one of the main and most cost-effective options for hotels to spread the word and attract visitors to their own websites, generating more direct reservations and reducing commission costs. However, even though it is a widely-used advertising practice, it is not always executed correctly due to some simple but common mistakes, such as failing to create the appropriate copy, setting the correct target audience, choosing relevant keywords and selecting the right landing pages. Take advantage of AdWords great potential It is essential, no matter whether the hotel’s AdWords campaign is managed in-house or byRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on October 21st, 2016

    Developing the ideal mix of actions in order to generate the best revenue for a hotel with the lower promotional cost is a challenging goal. Hotel revenue managers have to consider various financial and quality parameters. One of the most important factors that determine the success of the hotel’s revenue strategy is of course the pricing policy; to set the rates that will not only increase your property’s figures, but also correspond to your hotel’s value, maximizing your profit at the highest level of guests’ satisfaction. So, the tricky question is, what are the actions that I have to takeRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on September 2nd, 2016

    Finding the ideal point of balance between occupancy and rates is critical for the hotel business. Many factors have to be taken under consideration that cannot really be predicted due to the high dependence of Tourism to the economic and social environment. Traditionally, hoteliers set their pricing policy based on figures of previous years and predictions based on various, yet not certain, factors; a practice that sometimes works but cannot really be creditable in the demanding environment of the contemporary hotel sector. There is crucial need for data that shows the actual potential of a property so as to assistRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on July 14th, 2016

    Debates regarding the importance of promoting a hotel through OTAs and the cost of paying commissions instead of having direct reservations through a hotel’s booking engine are endless. Both sides have strong arguments and for sure it is not easy to decide on who’s side one should be on. Using online distribution channels is a great way to promote your hotel and improve visibility. It is a very effective advertising method, for which the hotel only pays any confirmed revenue! On the other hand, the commissions that are paid are high and it is essential for the hotel’s profitability toRead Morekeyboard_arrow_right

    Vangelis Lagoutaris
    on June 17th, 2016

    No matter how much the buyer’s decision is influenced by the new hospitality trends, price will always be one of the key factors in whether a guest books a stay in a hotel or not. Thus the need of developing an effective hotel yield management strategy will always be critical. In order to achieve that, a lot of variables should be taken under consideration and huge amounts of data must be analyzed. Develop the correct rate strategy Important questions must be answered. When should a hotel lower its rates? How can it guarantee that there will not be a lossRead Morekeyboard_arrow_right